One of the ad men at
Doyle
Dane Bernbach
came up for the idea for this billboard in 1966 after being passed
by a car filled with nuns. Before running the billboard, it was
tested for offensiveness on actual nuns. The New York diocese
liked the ad so much that some members volunteered to be models.
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came up for the idea for this billboard in 1966 after being passed by a car filled with nuns. Before running the billboard, it was tested for offensiveness on actual nuns. The New York diocese liked the ad so much that some members volunteered to be models.