

| Subject: | VW CD - Defeat? |
| From: | Turbo |
| Date: | Tue, 22 Oct 1996 18:27:52 -0700 |
Well, the marketing guys asked me to take down my VW-CD page. Seems they think that nobody really wants a VW CD, saying that we could probably only sell 300 or so of them, which I think is bullshit, but you know the marketing types... Anyway, here is my response to them. I haven't heard a response from them yet to it, so this should be interesting... >Regarding the VW CD: > >Several months ago, after getting my own copy of the product, I >approached Arnold Gold about the idea of making a version that >covered air cooled volkswagens back past '82. He indicated that >he didn't know how much support there would be for it, and that I >should talk to Jonah. I went to Jonah with the same proposal, and >after some discussion, we decided that any inquiries would be >directed to him, and stored in a mail folder. I told him I would >do a web page, with a "mailto" to him. After Jonah moved, >I was directed to forward the requests to Jeff Lagges. > >Due to the number of people who knew my connections with VW's and >with Alldata, I wrote up a web page describing what Alldata did >and how wonderful it would be to have the same product for earlier >cars. That way I didn't have to keep typing up response after >response when people asked me about the product. > >It appears that nobody took me seriously, and now that it is >evident that there really _is_ support, everyone has panicked. >Also consider the level of response in proportion to the number >of people who even _knew_ about it. > >Nobody, not even myself, has done any real market research to determine >if this is viable or not, and I think its irresponsible to just >toss out some numbers and say its not feasible. Look at the number >of people who work on VW's compared to the number of people who >would actually even think of working on their 1996 Ford Explorer. >If the target of the Consumer CD is really consumers, then I think >you have to realise that not everyone with a car less than 10 years >old is going to do work themselves. How many of _you_ actually >do any of the work on your own cars? Yet the product is probably >available for all of the makes and models you own. I think the >size of the aftermarket for VW parts is representative of the >number of people working on these cars still. > >I know that a similar attempt was made to support the Macintosh. > >So, for the time being I will remove the link. I tried. > >Thom >-- >Thom Fitzpatrick email: tfitzpat@alldata.com >Systems Administrator phone: (916) 684-5200 x3132 >AllData Corporation fax: (916) 684-5225 > > Thom Fitzpatrick thom@calweb.com - http://www.calweb.com/~thom Visit _The_ VW Bus Page: http://www.calweb.com/~thom/vw.html
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