" According to Bradsher(Toyota), internal industry market research concluded
that S.U.V.s (Westfalia Syncros, the first SUV) tend to be bought by people
who are insecure, vain, self-centered, and self-absorbed, who are frequently
nervous about their marriages, and who lack confidence in their driving
skills."

Quoted from

http://www.gladwell.com/2004/2004_01_12_a_suv.html

Great psychological analysis of why folks buy SUVs.

Good read on the growing stupidity amongst the sheeple and why Ford offered
early outs to 50,000 line workers.