Hi All,

A friend of mine from VW in Wolfsburg is coming to visit my campus (UMass
Dartmouth) in 10 days. He was involved in the change in VW's brand strategy
(read New Beetle, etc) in the mid-90s. He was also head of sales and
marketing training for VW world-wide.

He's giving a talk about VW's brand strategy at the Fall River campus on
10/28. If anyone is interested in going, email me and I'll give you
details, etc.

Ric